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Digital marketing, AI and data
I bring digital marketing, AI and data
together to take brands to new ports.
Work
Each port is a project in its real market. Each lighthouse is a code project.
Choose a port or a lighthouse. The ship takes you there.
Portugal
A study of the Portuguese sauce market to propose new products for Paladin.
We analysed the sauce market and the competition, heard consumers through a survey and a focus group and observed supermarket shelves. We closed with four new product proposals for Paladin.
IPAM, Market Research and Product Management
Portugal
A communication plan for Musa independent beer in Portugal.
We analysed the brand, the market and the competition, set the goals and the audiences and built a one-year communication plan, with campaigns, events, a budget and a way to measure results.
IPAM Porto, Communication Management
United Kingdom
Taking Nutino walnut snacks to the UK.
We studied the British market and the competition, chose how to enter it and prepared the marketing plan for the first three years: product, price, distribution and communication.
IPAM, International Marketing
Portugal
Creating a Portuguese jam brand, from identity to campaign.
We built the brand from scratch: the name, the identity and the packaging, the flavours, the price and the launch campaign.
IPAM Porto, Marketing and Consumer Lab
Finland
Studying how InfiniteBook could expand into Finland.
We studied Finland and the competition and analysed whether the brand should stay the same or adapt to the new market. We finished with recommendations for entering it.
IPAM Porto, Research Methods
Azores
Open source Claude Code plugin that interviews an idea and generates a spec folder with requirements, plan and tests.
View on GitHub
Madeira
Python tool that checks whether a website is reachable by AI crawlers and gives it two scores. Validated on 906 sites and published on PyPI.
View on GitHub
Cape Verde
Claude Code skill that edits short vertical reels, with captions, layouts, screen recordings and audio checks.
View on GitHub
High Atlantic
Consolidated Portuguese law in markdown for AI agents to cite at article level, plus a Claude Code plugin to query it.
View on GitHub
Iceland
Python tool that runs five journal entry tests on an accounting ledger CSV and writes the alerts to an Excel workbook. An alert is a suspicion for a person to review, not proof of fraud.
View on GitHub2026 on GitHub
Each square is a day of contributions in 2026. The darker the ink, the more code shipped that day. The rest of the year is still uncharted.
contributions in 2026
Networks
Two padrões, face to face, at the Ribeira das Naus.
Choose the level
Five broadsides. Attack beats Manoeuvre, Manoeuvre beats Defence and Defence beats Attack. The wind gives +1 to one type.
Hull
Morale lost
Hull
Morale lost
Broadside /5
Wind favours
Contact
Each Belém monument keeps a letter.
Jerónimos Monastery
Belém Tower
Ribeira das Naus
A message washed ashore at Belém. Write to me.
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